Eventually deVOL will be opening up the rest of the townhouse to customers, too. Although the upstairs rooms aren’t decorated yet, the showroom team is happy to take visitors up to the roof garden for a look over London. “We have a long way to go with the house but it’s exciting for me, I have a whole East End house to decorate and style, so my head is full of ideas every minute of every day,” Helen shares.
Thanks to the instant success of deVOL’s first London shop just half a mile away, it had quickly become clear that one showroom couldn’t keep up with the amount of customers waiting for design appointments. Because of the high demand for beautiful kitchens, it wasn’t long before deVOL took the plunge and bought the entire building in St. John’s Square, with the intention to bring it back to its former glory. “As we explored not only the shop but the house above, we just thought it would be a fantastic place to display our kitchens and all the other amazing stuff we make and sell. From the derelict basement right up four stories to the roof garden with views of this historic square and beyond to St.Pauls, it was just an untouched, original property full of charm, character and history,” says Helen Parker, Creative Director at deVOL.
Basic Steps: I collected the dishes and would work on it as a weekend project. The plywood they sell at Lowe’s is a perfect size for the spot (some things are just meant to be). I also added in shells and a spoon with the china. My inspiration was clean and vintage. I like the shabby chic look, but wanted it more modern and simple. My basic steps for achieving the look were to have one focal point of “wow,” which is the backsplash, that would distract from the less glamorous parts of the room I wasn’t able to change. The rest was up to a fresh coat of paint to brighten everything. Black and white simplifies the room and lets that natural beadboard’s beauty shine.
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