When designing the showroom, Helen was inspired by the history and architectural details of the house. She also had an overriding desire to create something different from deVOL’s other spaces, introduce some new colors and be a little more daring. To achieve an English Eccentric feel, Helen chose deVOL’s Classic English furniture as the main feature. “This Georgian bespoke furniture is perfect for this type of building, large well-proportioned cupboards that have a substantial and classic elegance,” she says
Image above: deVOL’s St. John’s Square showroom in London exudes an air of history and warmth. Various colors and textures create an authentic feel with layers of interest. “When I started, we had a small office in a little shop with three other people and I designed kitchens with paper and a pencil […] Things just keep growing for deVOL, and our decision to open premises in London has really accelerated the growth — it’s such an exciting place to have a showroom and we have fallen in love with our new home in East London,” Helen Parker, Creative Director at deVOL shares.
deVOL’s stunning new ground floor showroom at St. John’s Square opened up to customers this February. Walking into this unique showroom feels more like walking into someone’s kitchen and home, which is exactly what was intended. The space is authentic and comfortable, like it’s always been an integral part of the house. Customers are greeted by a beautiful mix of rich colors and textures; original wood floors, emerald green tiles, dusty pink walls and a large kitchen island usher visitors into deVOL’s world right at the door. It’s clear that the team at deVOL has great respect for history, functionality and beautiful aesthetics, and incorporates this into their kitchen designs in unconventional ways.